Our latest work for Barclays demonstrating the useful features of their banking app. Created at BBH.
Barclays 30" 'Jeopardy on the Forecourt'
We created two very shareable films, and a series of online tools, for the NSPCC which taught parents how to start conversations with their children about what they share online, and how they share it.
The campaign was immediately adopted by every police force in the country, and used as a teaching tool in hundreds of school assemblies. An unexpected, but extremely important bonus.
NSPCC - I Saw Your Willy
NSPCC - Lucy and the Boy
NSPCC Share Aware case study
One of those ‘You’ve got an hour, do something.’ briefs. We created a series of posters to cover a work in progress hoarding over the McDonald’s site at Piccadilly Circus while it updated to digital.
Department for Education
Three short cinema spots which ran before the main feature and ahead of the BBFC rating certificate. Each spot was matched to a specific film release ('Captain Fantastic', 'Little Men' and 'The Light Between Oceans’) which paid off our message.
Department for Education - Cinema card #1
Department for Education - Cinema card #2
Department for Education - Cinema card #3
They wanted an entirely new brand idea. We created work that went right through the line. Then our Geordie stamina helped us to do it all over again, when a new marketing director was appointed. We ended up with 2 good campaigns, but the work below is the campaign we are most proud of.
Homebase 'The Look'
Homebase 'Out of bed'
Homebase 'Unlikely Teenager'
End Youth Homelessness
We created this poster campaign while freelancing at WCRS. The idea being to force the public to engage with the kinds of decisions young people on the streets have to make just to get a bed for the night.
Our McDonald’s Festive campaign paid homage to the unsung hero of Christmas, the postman.
McDonald's 'Iced up'
We launched McDonald’s Iced Fruit Smoothies with TV, print and outdoor. The campaign returned £6 for every £1 spent.
McDonald’s ‘Great Tastes of America’.
What started out as a campaign of five separate 30” ads soon turned into one. Typical. Never mind, we powered on anyway and managed to shoot in the lush sunshine of Miami, FL.
Delivering Christmas 40"
Iced Up 40"
McDonald's Great Tastes of America 'American Experience'
The Co-operative Bank
Following the worst year in their history, we were briefed to relaunch the Co-operative bank. Suddenly customers stopped leaving the bank, and new ones started joining.
The Co-operative bank - 'Ethics'
The Co-operative Bank - Radio - Gun
Ministry of Stories
The Ministry of Stories is a tiny charity that helps kids in poorer areas of East London to improve their English and their creativity by writing stories.
The Ministry struggles to get enough volunteers. So, we targeted potential volunteers, by inserting the stories written by children at the Ministry into bestselling books at local book shops. A place our ideal volunteers frequent. Cheap, cheerful, effective.
We started an adoption service for those little plastic heroes so they can shine again with a new family, once their original owners are done with them. It saved a fair few of these little guys from a charity shop fate.
Ronald McDonald House Charities
We shot this for a total production budget of £10K. In just one evening it raised well over £200k to build a new Ronald McDonald House for families with extremely sick children right next to Evelina London Hospital. They even auctioned our little night light for over £5k to help.
Ronald McDonald House Charities 'Night Light'
The Co-operative Food
The Co-op was one of the top food retailers for reducing salt in their food. In fact they were the first to sign up to the government’s salt reduction plans. We thought about this, and about the fact that they have more stores ‘just around the corner’ than any other food retailer, and so devised this simple and useful door drop for the winter months.
A selection of work including Online, TV, Outdoor and Print across various clients.